Last Updated on June 22, 2020 by Amanda Stancati
Barcelo Hotels introduced the evolution of their brand at a travel industry event last month. Over 80 years since the Barcelo brand’s inception, the hotelier is re-branding their properties following extensive renovations with the promise of doing its four brands, really well.
With over 100 hotels in over 19 countries, Barcelo offers a mix of city and beachside properties. Its brands include Royal Hideaway Luxury Hotels & Resorts, Barcelo Hotels & Resorts, Occidental Hotels & Resorts, and Allegro Hotels.
Barcelo started their business transporting goods and people around Spain. Barcelo’s original hotel, Barcelo Bavaro Beach in Punta Cana, opened in 1985. Now, it’s grown into the Barcelo Bavaro Grand Resort complex comprised of Barcelo Bavaro Beach and Barcelo Bavaro Palace with adults-only, family, and premium level properties.
The Barcelo brand gives travellers what they’re looking for. Whether it’s golf in Los Cabos, scuba diving in Cozumel, eco-tourism in Costa Rica or Nicaragua, or destination weddings in the most beautiful locales, Barcelo offers it all.
BARCELO HOTEL BRANDS
It’s tagline, the art of fine moments, captures the luxury that comes along with this top-tier brand. Royal Hideaway hotels are destinations in themselves, where guests don’t have to lift a finger to experience the best in service.
As the brand’s namesake high-quality chain, Barcelo’s new tagline is live up to more. Its main feature is original concepts: waterpark, dolphinarium, bowling alley, etc. to make your stay unique.
The tagline there for you is fitting for this dependable brand, which focuses on easy living, quality and simplicity. Occidental’s newly renovated, trusted chain of hotels for the more price-sensitive clientele.
Finally, the fun-loving hotel brand, Allegro, lives up to its tagline, enjoy life. The focus is on activities at these smaller properties, catered to families, millennials, and groups of friends. Allegro provides great value for your dollar in fantastic beachfront settings.
For those looking to up their stay, some Barcelo hotels offer Royal Club or Premium Club levels with enhanced amenities like private pools and a la carte restaurants and premium guest rooms. Check with your travel agent for details.